Multi-Channel Attribution Data Studio connector
Have a dataset like this and looking for the simplest way to attribute conversions over marketing channels?
| Path | Total conversions | Total conversion value |
|---|---|---|
| google > cj | 1 | 122.7967617 |
| google > google > vergelijk > google | 1 | 706.2702523 |
| google > seznam > seznam | 1 | 4683.237052 |
| google > cj | 1 | 437.7382795 |
Good news then - we’ve made a connector for it.
Here’s how to use it
- in Google Data Studio, search for "Multi-Channel Attribution"
- provide a URL to the dataset
- choose columns to be used
- and a model to attribute with
- for Markov model, also specify order (optional)
- we're almost there! Double-check the settings, and click "Add"
- and that's it! Now use the datasource with attributed conversions as you would use any other in Data Studio
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